Consumer empowerment in consumer-firm relationships : conceptual framework and implications for research
Sanam Akhavannasab, Danilo C. Dantas, Sylvain Senecal
| Year of publication: |
December 2018
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|---|---|
| Authors: | Akhavannasab, Sanam ; Dantas, Danilo C. ; Senecal, Sylvain |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 8.2018, 3/4, p. 214-227
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| Subject: | Consumer power | Consumer empowerment | Social power | Personal power | Konsumentenverhalten | Consumer behaviour | Macht | Power | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-018-0120-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011975504