Where's Waldo? : a framework for quantifying the privacy-utility trade-off in marketing applications
Year of publication: |
2024
|
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Authors: | Ponte, Gilian R. ; Wieringa, Jaap E. ; Boot, Tom ; Verhoef, Peter C. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 3, p. 529-546
|
Subject: | Differential privacy | Generative adversarial networks | Privacy | Datenschutz | Data protection | Theorie | Theory |
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