Whether consumers should participate in co-creation first?
Year of publication: |
2023
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Authors: | Luo, Binyuan ; Ma, Yongkai ; Chen, Wei |
Published in: |
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1558-0938, ZDB-ID 2095312-4. - Vol. 59.2023, 6, p. 1936-1959
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Subject: | co-creation | Consumer participation | effort levels | game theory | Spieltheorie | Game theory | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
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