Which broadcast medium better drives engagement? : measuring the powers of radio and television with electromyography and skin-conductance measurements
James Peacock; Scott Purvis; Richard L. Hazlett
| Year of publication: |
2011
|
|---|---|
| Authors: | Peacock, James ; Purvis, Scott ; Hazlett, Richard L. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 51.2011, 4, p. 578-585
|
| Subject: | Hörfunkwerbung | Radio advertising | Werbewirkung | Advertising effects | Emotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009502011