Which broadcast medium better drives engagement? : measuring the powers of radio and television with electromyography and skin-conductance measurements
Year of publication: |
2011
|
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Authors: | Peacock, James ; Purvis, Scott ; Hazlett, Richard L. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 51.2011, 4, p. 578-585
|
Subject: | Hörfunkwerbung | Radio advertising | Werbewirkung | Advertising effects | Emotion |
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