Which category to extend to – Product or service?
| Year of publication: |
2012
|
|---|---|
| Authors: | Arslan, F Müge ; Altuna, Oylum Korkut |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2012, 5 (23.2.), p. 359-377
|