The effect of brand extensions on product brand image
Year of publication: |
2010
|
---|---|
Authors: | Arslan, F. Müge ; Altuna, Oylum Korkut |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 3, p. 170-180
|
Subject: | Markenführung | Brand management | Markentransfer | Brand extension | Markenimage | Brand image | Türkei | Turkey |
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