Which sway? : athlete activism, teammate allyship and fan patriotism
Year of publication: |
2023
|
---|---|
Authors: | Smith, Brent ; Tryce, Stephanie A. ; Ferrara, Carol |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 3, p. 519-537
|
Subject: | Allyship | Athlete activism | Patriotism | PLS-SEM | Social justice | Sport fans | Teammates | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Sportler | Athletes | Soziale Gerechtigkeit | Nationalkultur | National culture | Sportmarketing | Sports marketing |
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