Who Benefits from Store Brand Entry?
Year of publication: |
2004
|
---|---|
Authors: | Pauwels, Koen ; Srinivasan, Shuba |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 23.2004, 3, p. 364-390
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | structural change | manufacturers versus retailers | store brand entry | unit root tests | vector-autoregressive models | long-term price elasticity |
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