Who is in charge of value? : the emerging role of chief value officer
Year of publication: |
2013
|
---|---|
Authors: | Baker, Ronald J. ; Liozu, Stephan M. |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London [u.a.] : Routledge, ISBN 978-0-415-52161-1. - 2013, p. 99-118
|
Subject: | Führungskräfte | Managers | Preismanagement | Pricing strategy | Unternehmenserfolg | Firm performance | Organisationstheorie | Organization theory |
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