Who is innovating? : an exploratory research of digital technologies diffusion in retail industry
Year of publication: |
2019
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Authors: | Pantano, Eleonora ; Vannucci, Virginia |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 49.2019, p. 297-304
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Subject: | Digital technologies | Innovation diffusion theory | Technology management | Innovation management | Technology push curve (TPC) | Retailing innovation market (RIM) | Innovationsmanagement | Innovationsdiffusion | Innovation diffusion | Einzelhandel | Retail trade | Innovation | Digitalisierung | Digitization | Technischer Fortschritt | Technological change | Informationstechnik | Information technology |
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