Who is more influenced by customer equity drivers? : a moderator analysis in a professional soccer context
Masayuki Yoshida; Brian Gordon
| Year of publication: |
2012
|
|---|---|
| Authors: | Yoshida, Masayuki ; Gordon, Brian |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 15.2012, 4, p. 389-403
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Markenimage | Brand image | Geschlecht | Gender | Altersgruppe | Age group | Profisport | Professional sports | Fußball | Football | Japan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009627406