Conceptualization and measurement of fan engagement : empirical evidence from a professional sport context
Year of publication: |
2014
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Authors: | Yoshida, Masayuki ; Gordon, Brian ; Nakazawa, Makoto ; Biscaia, Rui |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 28.2014, 4, p. 399-417
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Subject: | fan engagement | customer engagement | nontransactional behavior | extra-role behavior | cooperation | prosocial behavior | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Leistungsmotivation | Work motivation | Soziales Verhalten | Social behaviour | Motivation |
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