Whoever Tells the Best Story Wins : How to Use Your Own Stories to Communicate with Power and Impact
| Year of publication: |
2007 ; 1st ed.
|
|---|---|
| Authors: | Simmons, Annette |
| Publisher: |
Saranac Lake : AMACOM |
| Subject: | Wirtschaft | Unternehmen | Kommunikation |
| Description of contents: |
Once upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is.
|
Online Resource
| Extent: | 1 online resource (156 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Description based on publisher supplied metadata and other sources. Contents; Acknowledgments; Introduction; PART ONE: Thinking in Story; 1. Story Thinking: What Does That Even Mean?; 2. What Is Story?; 3. Training Your Brain; 4. Telling Stories That Win; PART TWO: Finding Stories to Tell; 5. Who-I-Am Stories; 6. Why-I-Am-Here Stories; 7. Teaching Stories; 8. Vision Stories; 9. Value-in-Action Stories; 10. I-Know-What-You-Are-Thinking Stories; PART THREE: Perfecting the Craft; 11. Experience Is Sensory; 12. The Gift of Brevity; 13. Brand, Organizational, and Political Stories; 14. Point of View; 15. Story Listening; Call to Action; Bibliography; Index; A; B CD; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; About the Author |
| ISBN: | 978-0-8144-0084-5 ; 978-0-8144-0914-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012689662