Why adopt microfranchising? : evidence from Brazil on an organizational innovation designed to face new challenges
Year of publication: |
2019
|
---|---|
Authors: | Nunes, Rubens ; Silva, Vivian-Lara S. ; Fadairo, Muriel ; Saes, Maria Sylvia Macchione |
Published in: |
Design and management of interfirm networks : franchise networks cooperatives and alliances. - Cham : Springer, ISBN 978-3-030-29244-7. - 2019, p. 75-89
|
Subject: | Emerging markets | Microfranchising | Organizational innovation | Spatial dynamics | Brasilien | Brazil | Innovation | Schwellenländer | Emerging economies | Innovationsmanagement | Innovation management |
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