Why are childlike portrayals appealing in East Asia? A cross-cultural comparison between Taiwan and the US
Year of publication: |
2010
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Authors: | Chang, Chingching ; Li, Hairong |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 29.2010, 3, p. 451-473
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