Why are some products branded and others not?
Year of publication: |
1995
|
---|---|
Authors: | Png, Ivan |
Other Persons: | Reitman, David (contributor) |
Published in: |
The journal of law & economics. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0022-2186, ZDB-ID 218304-3. - Vol. 38.1995, 1, p. 207-224
|
Subject: | Massachusetts | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Produktqualität | Product quality | Tankstelle | Filling station | 1987 |
-
A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin, (2022)
-
Liao, Wen-Chih, (2014)
-
Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash, (2014)
- More ...
-
Png, Ivan, (1994)
-
Competition in congested markets
Reitman, David, (1987)
-
An antitrust analysis of bundled loyalty discounts
Greenlee, Patrick J., (2008)
- More ...