Why are style subscriptions popular with Gen-Y men? : an implicit theory perspective
Jihyun Sung and Veena Chattaraman
| Year of publication: |
2022
|
|---|---|
| Authors: | Sung, Jihyun ; Chattaraman, Veena |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 26.2022, 5, p. 890-904
|
| Subject: | Clothing industry | Consumer behavior | Fashion retailing | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Bekleidungsindustrie | Textilhandel | Textile distribution | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-03-2021-0064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013555067