Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions
Year of publication: |
2011
|
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Authors: | Balachander, Subramanian |
Other Persons: | Ghosh, Bikram (contributor) ; Stock, Axel (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Preismanagement | Pricing strategy | Spieltheorie | Game theory | Leistungsbündel | Bundling strategy | Preiswettbewerb | Price competition |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 29, No. 4, pp. 624–638, July-August 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 2010 erstellt Volltext nicht verfügbar |
Classification: | M31 - Marketing ; L1 - Market Structure, Firm Strategy, and Market Performance |
Source: | ECONIS - Online Catalogue of the ZBW |
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