Why business is bad for consumer research : the three bears revisited
Year of publication: |
2009
|
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Authors: | Holbrook, Morris B. |
Published in: |
The development of critical perspectives in marketing. - Los Angeles [u.a.] : SAGE. - 2009, p. 125-152
|
Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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