Why Chinese travelers use WeChat to make hotel choice decisions : a uses and gratifications theory perspective
Year of publication: |
2022
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Authors: | Gamage, Thilini Chathurika ; Tajeddini, Kayhan ; Tajeddini, Omid |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 2, p. 285-312
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Subject: | China | hotel choice decision | user-generated content | Uses and gratifications theory | WeChat | Hotellerie | Hotel industry | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour |
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