Why Chinese travelers use WeChat to make hotel choice decisions : a uses and gratifications theory perspective
Thilini Chathurika Gamage, Kayhan Tajeddini and Omid Tajeddini
| Year of publication: |
2022
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|---|---|
| Authors: | Gamage, Thilini Chathurika ; Tajeddini, Kayhan ; Tajeddini, Omid |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 2, p. 285-312
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| Subject: | China | hotel choice decision | user-generated content | Uses and gratifications theory | WeChat | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Entscheidung | Decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2021.1961599 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013177331