Why Chinese travelers use WeChat to make hotel choice decisions : a uses and gratifications theory perspective
Year of publication: |
2022
|
---|---|
Authors: | Gamage, Thilini Chathurika ; Tajeddini, Kayhan ; Tajeddini, Omid |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 2, p. 285-312
|
Subject: | China | hotel choice decision | user-generated content | Uses and gratifications theory | WeChat | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Entscheidung | Decision |
-
What drives Facebook fans to "like" hotel pages : a comparison of three competing models
Leung, Xi Y., (2016)
-
The impact of Facebook on Jordanian consumers' decision process in the hotel selection
Abuhashesh, Mohammd, (2020)
-
Advice from creative xonsumers : a study of online hotel reviews
Lee, Linda W., (2014)
- More ...
-
Tajeddini, Kayhan, (2023)
-
Tajeddini, Kayhan, (2024)
-
Tajeddini, Kayhan, (2021)
- More ...