Why customers build relationships with companies - and why not
Year of publication: |
2000
|
---|---|
Authors: | Hennig-Thurau, Thorsten ; Gwinner, Kevin P. ; Gremler, Dwayne D. |
Published in: |
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention. - Berlin : Springer, ISBN 3-540-66942-6. - 2000, p. 369-391
|
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Motivation | Theorie | Theory | USA | United States |
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