Why do consumers think it is fair to pay more when buying from producers versus retailers?
Year of publication: |
2020
|
---|---|
Authors: | Gonzales, Gabriel E. ; Bolton, Lisa E. ; Meloy, Margaret G. |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 1, p. 31-35
|
Subject: | Konsumentenverhalten | Consumer behaviour |
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