Why do customers switch? The dynamics of satisfaction versus loyalty
Year of publication: |
1998
|
---|---|
Authors: | Mittal, Banwari ; Lassar, Walfried M. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 12.1998, 3, p. 177-194
|
Publisher: |
MCB UP Ltd |
Subject: | Customer loyalty | Customer satisfaction | Health care | Motor industry | Service quality | USA |
-
Anabila, Peter, (2019)
-
Customer positivity and participation in services : an empirical test in a health care context
Gallan, Andrew S., (2013)
-
Compensatory solution : can it save a company from a service failure?
Tran, Trang P., (2016)
- More ...
-
Why do customers switch? The dynamics of satisfaction versus loyalty
Mittal, Banwari, (1998)
-
The Role of Personalization in Service Encounters
Mittal, Banwari, (1996)
-
The pursuit of excellence in process thinking and customer relationship management
Dickson, Peter R., (2009)
- More ...