Why do firms enter a new product market? : a two-dimensional framework for market entry motivation and behavior
Namwood Kim, Sungwook Min and Seoil Chaiy
| Year of publication: |
2015
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|---|---|
| Authors: | Kim, Namwood ; Min, Sungwook ; Chaiy, Seoil |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 32.2015, 2, p. 263-278
|
| Subject: | Betriebliche Portfoliostrategie | Corporate portfolio strategy | Fertigungsprogramm | Master production schedule | Wettbewerbsstrategie | Competitive strategy | Diversifikation | Diversification | Markteintritt | Market entry | Industrie | Manufacturing industries | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010511261