Why do manufacturers issue coupons? : An empirical analysis of breakfast cereals
Year of publication: |
2007
|
---|---|
Authors: | Nevo, Aviv ; Wolfram, Catherine D. |
Published in: |
Pricing tactics, strategies, and outcomes ; Vol. 2. - Cheltenham [u.a.] : Elgar. - 2007, p. 139-159
|
Subject: | Rabatt | Rebate | Frühstückszerealien | Breakfast cereals | Kundenbindungsprogramm | Loyalty program | Verkaufsförderung | Sales promotion | Nichtpreiswettbewerb | Non-price competition | Preiswettbewerb | Price competition |
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