Why do people read reviews posted on consumer-opinion portals?
Year of publication: |
2010
|
---|---|
Authors: | Burton, Jamie ; Khammash, Marwan |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 3/4, p. 230-255
|
Subject: | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Meinungsforschung | Opinion poll | Großbritannien | United Kingdom |
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