Explaining the mixed outcomes from hosting major sporting events in promoting tourism
José I. Rojas-Méndez, Gary Davies, Jutatip Jamsawang, José Luis Sandoval Duque, Gina M. Pipoli
| Year of publication: |
2019
|
|---|---|
| Authors: | Rojas-Méndez, José ; Davies, Gary ; Jamsawang, Jutatip ; Sandoval Duque, José Luis ; Pipoli, Gina M. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 74.2019, p. 300-309
|
| Subject: | Sports sponsorship | Tourism intention | Country image | Brazil | World cup | Media valence | Openness to experience | Sportveranstaltung | Sport event | Brasilien | Sponsoring | Sponsorship | Tourismus | Tourism | Event-Marketing | Event marketing | Sportmarketing | Sports marketing | Sport | Sports | Großveranstaltung | Big event | Fußball | Football |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2019.04.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012128641