Why do you look familiar? : exploring the role of employee-customer identification in adapting the service offering
Year of publication: |
2022
|
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Authors: | Das, Manoj ; Ramalingam, Mahesh |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 7, p. 1654-1679
|
Subject: | Adaptability | Employee-customer identification | Psychological ownership | Work orientation (calling) |
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