Why the experiential view is vital to marketing communications research now : an enhanced framework for examining the effects of contemporary marketing
Year of publication: |
2023
|
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Authors: | Hermann, Jean-Luc ; Ford, John B. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 63.2023, 2, p. 119-122
|
Subject: | Marketing communications | information processing | experiential view | Marketing | Kommunikation | Communication |
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