Why feasibility matters more to gift receivers than to givers : a construal-level approach to gift giving
Year of publication: |
2014
|
---|---|
Authors: | Baskin, Ernest ; Wakslak, Cheryl J. ; Trope, Yaacov ; Novemsky, Nathan |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 1, p. 169-182
|
Subject: | Geschenk | Gifts | Konsumentenverhalten | Consumer behaviour | Experiment | USA | United States |
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