Selling the forest, buying the trees : the effect of construal level on seller-buyer price discrepancy
Caglar Irmak; Cheryl J. Wakslak; Yaacov Trope
| Year of publication: |
2013
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|---|---|
| Authors: | Irmak, Caglar ; Wakslak, Cheryl J. ; Trope, Yaacov |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 2, p. 284-297
|
| Subject: | Preisdifferenzierung | Price discrimination | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786436