Why forward viral fashion messages? : the moderating roles of consumers’ fashion traits and message orientation
Caroline Kobia and Chuanlan Liu
| Year of publication: |
July-September 2017
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|---|---|
| Authors: | Kobia, Caroline ; Liu, Chuanlan |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 16.2017, 3, p. 287-308
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| Subject: | Attitudes | viral fashion marketing | word-of-mouth | Mode | Fashion | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2017.1324651 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804504