Why great new products fail
Year of publication: |
2016
|
---|---|
Authors: | Simester, Duncan |
Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 57.2015/2016, 3, p. 33-39
|
Subject: | Innovation | Produktivität | Productivity | USA | United States |
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