Mind your pricing cues
Year of publication: |
2008
|
---|---|
Authors: | Anderson, Eric ; Simester, Duncan |
Published in: |
Harvard business review on retailing and merchandising. - Boston, Mass. : Harvard Business Press, ISBN 978-1-4221-4592-0. - 2008, p. 85-104
|
Subject: | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | USA | United States |
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