Why is a change of company pricing policy so hard to implement?
Jean-Pierre van der Rest, Angela Roper, Xuan Lorna Wang
| Year of publication: |
January 2018
|
|---|---|
| Authors: | Rest, Jean-Pierre van der ; Roper, Angela ; Wang, Xuan Lorna |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 69.2018, p. 30-40
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| Subject: | Resource-based view | Capability | Value-based | Pricing | Sales | Revenue management | Ressourcenorientierter Ansatz | Revenue-Management | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2017.10.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011821813