Why joint learning is not enough : the role of motivation and opportunity for customer responsiveness in the international supply chain partnerships
Year of publication: |
2022
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Authors: | Chang, Kuo-Hsiung |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 6, p. 1331-1352
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Subject: | Ability-motivation-opportunity (AMO) | Co-production | Joint learning | Relational capital |
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