Customers' asymmetrical responses to variable pricing
Year of publication: |
2014
|
---|---|
Authors: | Zhan, Lingjing ; Lloyd, Alison E. |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 13.2014, 3, p. 183-198
|
Subject: | variable pricing | price fairness | price favourability | price difference | emotions | Emotion | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Börsenkurs | Share price | Preisdifferenzierung | Price discrimination | Preis | Price |
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