Why organizations struggle to implement a market orientation : insights into beliefs of top management
Year of publication: |
2017
|
---|---|
Authors: | Currey, Phillip ; Somogyi, Simon ; Ariyawardana, Anoma |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 23.2017, 7, p. 783-798
|
Subject: | Australia | horticulture | market orientation | organizational culture | Australien | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management | Gartenbau | Horticulture | Führungskräfte | Managers |
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