Why people buy things they don't need : understanding and predicting consumer behavior
Pamela N. Danziger
| Year of publication: |
c2004
|
|---|---|
| Authors: | Danziger, Pamela N. |
| Publisher: |
Chicago, Ill. : Dearborn Trade Publ. |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Konsumgütermarketing | Consumer goods marketing | Verbraucherverhalten | Verbraucherforschung |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [loc.gov] |
| Extent: | XI, 291 S Ill., graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references (p. 276-277) and index |
| ISBN: | 0-7931-8602-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001911826