Why Sales Reps Should Welcome Information Technology : Measuring the Impact of CRM-Based IT on Sales Effectiveness
Year of publication: |
2014
|
---|---|
Authors: | Ahearne, Michael ; Hughes, Douglas E. ; Schillewaert, Niels |
Publisher: |
[S.l.] : SSRN |
Subject: | Informationstechnik | Information technology | Absatz | Sales | Verkauf | Selling | Verkaufspersonal | Salespeople |
Extent: | 1 Online-Ressource (14 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research in Marketing, Vol. 24, No. 4, pp. 336-349, 2007 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2007 erstellt |
Classification: | M3 - Marketing and Advertising ; M1 - Business Administration |
Source: | ECONIS - Online Catalogue of the ZBW |
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