Why Switch? Product Category-Level Explanations for True Variety-Seeking Behavior
Year of publication: |
1996
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Authors: | Trijp, Hans C.M.Van ; Hoyer, Wayne D. ; Inman, J.Jeffrey |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 33.1996, 3, p. 281-292
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