Why television still matters
Year of publication: |
March 2017
|
---|---|
Authors: | Precourt, Geoffrey |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 1, p. 1-2
|
Subject: | Fernsehnutzung | Television usage | Interaktive Medien | Interactive media | Kundenintegration | Customer integration | Branchenentwicklung | Sector development |
-
Betty und die Best Ager : eine Studie zum interaktiven Fernsehverhalten der Zielgruppe 50plus
Butz, Aurel, (2010)
-
Innovation inventory as a source of creativity for interactive television
Khajeheian, Datis, (2017)
-
Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos, (2009)
- More ...
-
What we know about advertising: lessons from empirical generalizations
Precourt, Geoffrey, (2009)
-
Editorial: Why empirical generalizations matter
Precourt, Geoffrey, (2009)
-
Always on : advertising, marketing, and media in an era of consumer control
Vollmer, Christopher, (2008)
- More ...