Why the Russian Gamers Don't Want to Buy Online Games? Experience of Marketing Research

The report is devoted to the problem of unwillingness to buy online gamer by Russian gamers.We conducted marketing investigation of 300 of young in Russia (St.Petersburg). The main research method is questionnaire. We used snowball technique as sample method.Result of research show that 74% of gamers have never invested money in online games. According to answers on open question: ''Why you don't want to buy online games?'' gamers mentioned that they don't have enough money, and that can not afford to spend money on online games. For example they wrote: "The waste of money"; "This is a game"; "I play free"; "In the game you can achieve everything yourself; investing money is meaningless, because you will get tired from game"; "It was not required"; "I did not think about it"; "It isn't necessary"; "I do not see the sense"; "I do not know"; "I do not want". Only one quarter of gamers (26%) invested in online games. They mentions the following reasons: "Passion"; "I had superfluous money"; "I wanted to buy"; "I bought to improve the properties and qualities of the hero." We made the conclusion that the main reason of unwillingness to buy online gamer by Russian gamers is such feature of Russian national character as mental desire to get something for free without paying anything. Investing money in online games can save time or allow gain superiority or advantage over other players