Wie man Marketingstrategien in die Praxis umsetz : Wirksame Realisierung verlangt Konzentration auf d. eigenen Stärken
Year of publication: |
1985
|
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Authors: | Bonoma, Thomas V. |
Published in: |
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0174-335X, ZDB-ID 795788-9. - 1985, 2, p. 72-79
|
Subject: | Absatz |
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