Wie viel ist der Kunde Wert?
von Robert S. Kaplan
| Year of publication: |
2012
|
|---|---|
| Authors: | Kaplan, Robert S. |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 34.2012, 6, p. 78-82
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Prozesskostenrechnung | Activity-based costing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Kommentar vhd. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009538469