Will the frog change into a prince? Predicting future customer profitability
| Year of publication: |
2011
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|---|---|
| Authors: | Rust, Roland T. ; Kumar, V. ; Venkatesan, Rajkumar |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 28.2011, 4, p. 281-295
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