Willingness-to-pay experimental model for Stackelberg dual channel pricing decision
Year of publication: |
2023
|
---|---|
Authors: | Lin, Shi-Woei ; Januardi, Januardi |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 1, p. 103-123
|
Subject: | Central composite design | Customer preferences | Dual sales channel | Multinomial logistic regression | Stackelberg leadership game | Vertriebsweg | Distribution channel | Spieltheorie | Game theory | Duopol | Duopoly | Preismanagement | Pricing strategy | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay |
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