Wine ratings and advertising strategies: Is there a link?
Year of publication: |
2021
|
---|---|
Authors: | Sellers Rubio, Ricardo |
Published in: |
Wine Economics and Policy. - ISSN 2212-9774. - Vol. 10.2021, 2, p. 87-97
|
Publisher: |
Florence : Firenze University Press |
Subject: | advertising | Heckit model | wine ratings | winery |
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