Wine tourists' destination region brand image perception and antecedents : conceptualization of a winescape framework
Year of publication: |
2012
|
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Authors: | Bruwer, Johan ; Lesschaeve, Isabelle |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 29.2012, 7/8, p. 611-628
|
Subject: | Tourismusmarketing | Tourism marketing | Standortmarketing | Place marketing | Markenimage | Brand image | Weinbau | Wine industry | Urlaubsverhalten | Holiday behaviour | Grounded Theory | Grounded theory | Kanada | Canada |
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