Winning at new products
Robert G. Cooper
| Year of publication: |
1986
|
|---|---|
| Authors: | Cooper, Robert G. |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Produktinnovation |
| Extent: | X, 273 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-201-13665-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004771593